Visual Culture relates to everything. In the way, Tesla advertisements utilize language and images to represent themselves on YouTube as the innovation of the transition to sustainable energy of the future. The literal or the hidden interpreted meaning of a Tesla Motors that are advertised through signifier and signified. In the relational interaction between the audience and the thing observed in our case are Tesla advertisements.
What is Tesla?
So what Tesla is named after Nikola Tesla?Nikola Tesla was the face of innovation of his time. Tesla Motors mission is to innovate the transportation sector into transitioning to sustainable energy.
The People Behind the Formation of Tesla Motors
Tesla Motors is an American electric automobile manufacturer founded in 2003 by American entrepreneurs Martin Eberhard and Marc Tarpenning. Eberhard was Tesla’s chief executive officer and Tarpenning its chief financial officer. Funding for the company was obtained from a variety of sources, most notably Paypal co-founder Elon Musk who contributed more than $30 million to the new venture and served as chairman of the company, beginning in 2004.
So what about the people that were behind the formation of Tesla Motors?
Elon Musk is accredited to founding Tesla Motors solely. There is no mention of Martin Eberhard and Marc Tarpenning contributions to the core foundation of Tesla Motors.
Elon Musk: who is this guy?
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| Elon musk net worth $20.2 billion |
Elon Reeve Musk, born June 28, 1971, is a South African-born American entrepreneur and businessman who founded X.com in 1999; which later became PayPal, SpaceX in 2002 and Tesla Motors in 2003. Musk became a multimillionaire in his late 20s when he sold his start-up company, Zip2, to a division of Compaq Computers. Musk made headlines in May 2012, when SpaceX launched a rocket that would send the first commercial vehicle to the International Space Station. He bolstered his portfolio with the purchase of SolarCity in 2016 and cemented his standing as a leader of industry by taking on an advisory role in the early days of President Donald Trump's administration.
On August 7, 2018, Musk dropped a bombshell via a tweet: "Am considering taking Tesla private at $420. Funding secured."
What's the big deal with this guy; Elon Musk?
There is a lot to unpack with the face of Tesla Motors. He is as much part of Tesla as Tesla is part of the transition to sustainable energy. Elon Musk is one successful man that is an icon of innovation in the lens of the general society. He is the key to understanding why Tesla Motors does not utilize conventional methods of advertisement in the United States.
