Branding and Control

Branding?
Branding is central to commodity culture. The product name has meaning attached to them through naming, packaging, advertising, and marketing. Seen as unique and irreplaceable by other products or brands  (Sturken).

• Tesla utilizes Youtube
• YouTube viable and productive consumer marketing platform 
• https://www.youtube.com/watch?v=laW8rtUEMyc
• Tesla symbol is a T
• derived from the magnetic induction 
• the product name has meaning attached to the symbol 
• Tesla logo is intended to represent the cross-section of an electric motor
• https://www2.greencarreports.com/news/1108644_what-the-tesla-logo-means-ceo-elon-musk-explains

So what? 

The emblem of Tesla triggers the recognition of Tesla Motors and Elon Musk that creates meaning by just looking at the logo. Tesla Motors is perceived as cutting edge and the frontier of innovation. Anything that has the Tesla emblem on it has that meaning. The created meaning of the Tesla emblem creates the notion to the general public that the brand is desirable and unique. 

https://brandastic.com/blog/marketing-tesla-brand-review/