Convergence?
Convergence is a term used to describe the coming together of media forms has resulted in the merger of such previously discrete instruments (Sturken).
How does this have to do with anything with Tesla advertisements?
Well, Tesla utilizes Youtube as its primary platform to share videos about their latest electric models and innovations. Youtube is a convergence of combining a multitude of forms of media together such news, tutorials, politics, and entertainment in all one place. YouTube has merged social media, entertainment, and updates within the platform for the convenience of the Tesla YouTube channel.
https://www.youtube.com/user/TeslaMotors
So what?
The utilization of a platform that has converged many platforms revolutionizes the message that is shared through the platform by allowing viewers to subscribe to the Telsa channel and stay updated with the latest information and videos on the platform by receiving notifications.
Tesla Motor is a convergence
https://www.tesla.com/energy
Within the Tesla website, there is a tab label energy. Tesla Motors also specializes in solar power by installing solar panels. Tesla has combined multiple types of forms of media in one website. On the Tesla website, a person has access with an interactive website to be able to customize their own electric, window shop for a new car, read about the latest models, and look into the installment of solar panels. Tesla Motors mission is to transition to renewable energy and is at the frontier of innovation and the combination of media to push for their mission.
Image-flow?
Image flow is the circulation of the image or video (Sturken).
Tesla Motor utilizes YouTube and website as its focal means of promotion and advertisements of its products. The websites are on the internet that can be accessed by anyone. Individuals can circulate the Tesla Youtube channel or the Tesla website by sharing or forwarding the link to the cites.
So what?
Tesla Motors does not pay YouTube to promote its brand. Tesla Motors utilizes Youtube to have control over their content and who can access it.
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